Bill Crawford
Bill Crawford, LNHA, MS, CPC, CLTC, has been working in the elder care and senior living field for over 20 years. He has seen first-hand how senior living facilities have evolved to meet the diverse needs of an aging population. In fact, Bill has pioneered systems and approaches that support wellness programs to help seniors stay vibrant and active.
Dignity. Respect. Compassion. Comfort. These are the words that describe Bill’s approach to senior care. As a consultant, he is a trusted adviser, helping families consider the various options throughout the continuum of long-term care. These options include independent living, assisted living, nursing homes, home care and aging in place. In addition, he conducts private consultations to help families and individuals navigate the financial, emotional, and logistical hurdles of the aging-in-place process.
Bill also believes it is imperative to care for the caregivers. In that regard he teaches caregivers how to care for themselves and each other. If the people charged with caring for seniors are not living lives of joy and balance, the seniors will be affected. Every individual involved in senior care, including nurses, aides and support line staff, must be nurtured and supported to live their best lives at home and at work.
In his role as the executive director of a luxury private pay senior living community, Bill strives not only to deliver exceptional services so that residents are exceedingly well taken care of, but also exceptional experiences that make them feel vibrant, relevant and alive.
Bill’s entire career has been devoted to nurturing relationships and building connections by putting people first. He creates an environment of trust and mutual respect among a culturally diverse staff through team-building activities and one-on-one mentorships.
Perhaps that’s why the Benchmark senior living community he operates has been ranked No. 1, out of 54, in resident satisfaction, three times within four years. All this was accomplished while streamlining systems, reducing turnover and surpassing the company’s budget goals.
In addition to the many hats he wears, Bill is a certified coach in business and geriatrics, as well as a motivational speaker, helping folks to find purpose and fulfillment—no matter their age or circumstances.
As a speaker, his utmost desire is to help people to live happier, more gratifying lives. His inspiring and entertaining speeches are:
- A Life Less Ordinary – Secrets of the Centenarians
- Transforming the Workplace into A Life Place